Site renovation
Older sites, brought back to work.
Before we open a single tab, we already know your business. Your service area. Your competitors. Your Google Business Profile. Your review velocity. The categories you’re missing — and the citations with the wrong phone number.
Then the work starts from data, not guesses.
The setup
Loaded once, never repeated.
The system runs inside an AI workspace. Before any analysis runs, it’s given everything it needs to work from real data:
Your business facts
Business name, address, phone, website, GBP URL, service areas, and target keywords — one folder, loaded once.
Your competitors
A file for every competitor with their GBP URLs, so every audit runs comparisons automatically.
Your Google Business Profile
Current categories, attributes, photos, and services — known before the first question is asked.
A prompt library
One file per task, so every prompt already knows your business when it runs.
That setup is what separates a tool from a system. Without it, AI gives you generic output. With it, every audit runs against your data — and reads like it was written specifically for your business. Because it was.
The prompt stack
Eight audits, in order of impact.
Each one produces a prioritized spreadsheet with specific actions — not vague recommendations. Analysis that used to take half a day per client now takes minutes.
GBP category audit
Your primary and secondary categories control which searches trigger your listing in the Map Pack. We map your categories against the competitors who actually rank for your keywords — and surface every category you’re missing. Clients have added one secondary category and started showing up for a whole new set of searches the next week.
Fastest win in local SEO.
GBP attributes audit
“Veteran-owned.” “Free estimates.” “24/7 availability.” Google uses these tags to match searchers with businesses — and they build trust before anyone clicks. We extract every attribute on your listing and your competitors’, and flag the ones all top competitors share: those are the baseline requirements for ranking in this market.
Competitor review teardown
Star rating tells you almost nothing. Review velocity — how fast new reviews arrive — is what Google tracks. We read competitors’ last 50 reviews, extract velocity, the services and neighborhoods customers mention, and recurring complaints — then hand you the exact reviews-per-month target to catch the leader, and how long it takes.
Review response strategy
Google has confirmed that responding to reviews improves local ranking. You get a template system — for 5-star, 4-star, 3-star, and 1–2-star reviews, three variations each — so any response takes under a minute and naturally includes service and location keywords. Ten reviews a month means 120 pieces of keyword-rich content on your profile per year.
GBP posts strategy
Posts expire after 7 days, and posting consistently signals an active business. The competitor analysis almost always reveals the same thing: nobody’s posting. You get an 8-week calendar — seasonal promotions, before-and-after showcases, review highlights, team spotlights, and neighborhood-specific content that builds location relevance that’s hard to replicate.
Services section optimization
Your services section is one of the only places on your profile where you control the text. We cross-reference your website against your GBP, find services missing from your listing, and write optimized descriptions — 2–3 sentences each, with target keywords, service areas, and a benefit statement.
GBP description optimization
750 characters of prime real estate, usually wasted. You get three testable versions — one keyword-focused for ranking signal, one conversion-focused for calls, one balanced — all human-sounding. Run one for 30 days, check impressions and calls, switch. Most businesses write one description and forget it forever; treating it as a testable asset is a compounding edge.
GBP photo audit
Google has said that businesses with photos get 42% more requests for directions and 35% more click-throughs. We count your photos against competitors’ — volume, recency, type — and hand you an 8-week upload plan: before-and-afters, team on job sites, trucks in the neighborhoods you serve, close-ups of completed work. Consistency beats volume: 3–5 quality photos a week tells Google your business is alive.
The order
Four weeks, then compounding.
Don’t run all eight at once. Here’s the sequence:
Fix the foundation
Category audit and attributes audit — the fastest fixes with the most immediate ranking impact. Changes can show within days.
Optimize the listing
Services section and description — filling your profile with keyword-rich content Google can index.
Review strategy
Review teardown and response templates — a velocity target, and a system that turns every review into a ranking signal.
Content engine
Posts calendar and photo plan — an ongoing system that keeps your listing active and builds location relevance week after week.
Week 5 and beyond: execute. Post consistently, upload photos weekly, respond to every review. Ninety days of consistent execution on this system outranks businesses that have been established for years.
What stays human
The system does the gathering. You make the calls.
The system doesn’t rank your business. You do. What it eliminates is every excuse for not doing the work — the hours of competitor analysis, the “what categories do I add,” the “what do I post.”
The strategy still needs a human brain: which keywords actually bring revenue, how your local market works, what the competitor data doesn’t say. The research takes minutes; the decisions stay yours.
Contact
Tell us what you’re building.
A prototype, a rescue, or a long-term build — we’d like to hear about it. Expect a reply within a couple of days.