Product engineering
Full-stack product work, from architecture to the small details users feel. We build it; you ship it.
Driftmoth · Software studio
Older sites, brought back to work.
If your site is buried, awkward on a phone, or invisible to the search engines and assistants people now ask first — we start by writing down what it’s costing you. Then we change the smallest set of things that moves those numbers.
Team
Small & senior
Working
Across timezones
Engaged
Project or ongoing
Site renovation
What we find — and what it becomes.
This page you’re reading is built to the same standard.
Unfinished template copy still sitting on the live homepage.
A first screen that says what you do, where you do it, and what to do next.
The phone number parked in the footer, three scrolls under a company history.
One tap to call, above everything else — because most visitors arrive on a phone.
Real credentials and proof buried inside a long introduction.
The reason to trust you in the first line somebody reads.
A layout built for a desktop browser a decade ago.
A fast, legible mobile page — the version search engines actually index.
Key details trapped inside images, sliders, and scripts.
Plain text and clean markup that search and AI assistants can read and quote.
Hours, address, and services that disagree from page to page.
One consistent set of business facts, marked up so Search and Maps read them right.
We start by writing down what the current site is costing you — the calls it doesn’t produce, the questions it never answers, the searches that never reach you. Then we change the smallest set of things that moves those numbers. If a full rebuild isn’t warranted, we’ll tell you that too.
Research, not guesses
The audit before the redesign.
Before we open a single tab, we already know your business — your service area, your competitors, your Google Business Profile, your review velocity. Then eight audits map exactly where you stand on Google, and exactly what to fix first.
GBP category audit
Which searches trigger your listing — and every category your competitors have that you’re missing.
GBP attributes audit
The trust tags Google matches searches against — and the baseline set your market expects.
Competitor review teardown
Their review velocity vs. yours — and the exact reviews-per-month target to catch the leader.
Review response strategy
Templates with variations — every response under a minute, each one adding keyword-rich content.
GBP posts strategy
An 8-week calendar of posts that builds location relevance, neighborhood by neighborhood.
Services section optimization
Every service you offer, listed and described in keyword-rich copy you control.
GBP description optimization
Three testable 750-character versions: one for ranking, one for calls, one balanced.
GBP photo audit
An 8-week upload plan — before-and-afters, team on job sites, trucks in the neighborhoods you serve.
What we do
A studio that ships, too.
Renovation is one line of work. The studio also designs, builds, and ships production web and AI systems — four ways to engage, one senior team.
FIG. 1 — THE ENGAGEMENT CHART
AI integrations
LLM features that hold up: retrieval, evaluations, guardrails, and the plumbing around them.
Design systems
Component systems and interfaces that stay consistent — and fast — as the team and product grow.
Ongoing partnership
An embedded senior team for the long haul — roadmap, delivery, and the maintenance that keeps it all healthy.
How we work
A working slice in days, not months.
01
Discover
We map the problem, the constraints, and the shortest path to something real.
02
Prototype
A working slice in days, not months — enough to test the riskiest assumptions.
03
Ship
Production-grade delivery: tested, observable, and built to hand over cleanly.
04
Iterate
We measure, refine, and keep shipping — or hand you a codebase you’re glad to own.
Tools we reach for
- TypeScript
- Python
- React
- Node.js
- Three.js
- PostgreSQL
- Rust
- AWS
- Docker
- WebGL
Contact
Tell us what you’re building.
A prototype, a rescue, or a long-term build — we’d like to hear about it. Expect a reply within a couple of days.